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The Rise Of Cable Programming In The United States

Pub Date : 2009-06-23 | Author : Megan Mullen | Publisher : University of Texas Press

ISBN 10 : 9780292778696
ISBN 13 : 0292778694

In 1971, the Sloan Commission on Cable Communications likened the ongoing developments in cable television to the first uses of movable type and the invention of the telephone. Cab..

Audience Evolution

Pub Date : 2010-11-22 | Author : Philip M. Napoli | Publisher : Columbia University Press

ISBN 10 : 9780231520942
ISBN 13 : 0231520948

No longer beholden to the programming or publication schedules of media producers, today's consumers access media content through a number of unprecedented and increasingly prevale..

The Television Studies Reader

Pub Date : 2004 | Author : Robert Clyde Allen | Publisher : Psychology Press

ISBN 10 : 041528323X
ISBN 13 : 9780415283236

The Television Studies Reader brings together key writings in the expanding field of television studies, providing an overview of the discipline and addressing issues of industry, ..

Fables Fashions And Facts About Advertising

Pub Date : 2003-11-20 | Author : John Philip Jones | Publisher : SAGE

ISBN 10 : 9781452236834
ISBN 13 : 1452236836

John Philip Jones, bestselling author and internationally known advertising scholar, has written a textbook to help evaluate advertising "fables" and "fashions," and also to study ..

The Rise Of The Image The Fall Of The Word

Pub Date : 1998-10-08 | Author : Mitchell Stephens | Publisher : Oxford University Press

ISBN 10 : 9780199880072
ISBN 13 : 0199880077

For decades educators and cultural critics have deplored the corrosive effects of electronic media on the national consciousness. The average American reads less often, writes less..

Black Television Travels

Pub Date : 2013-04-01 | Author : Timothy Havens | Publisher : NYU Press

ISBN 10 : 9780814760765
ISBN 13 : 0814760767

“Black Television Travels provides a detailed and insightful view of the roots and routes of the televisual representations of blackness on the transnational media landscape. By ..