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The Entertainment Marketing Revolution

Pub Date : 2002 | Author : Al Lieberman | Publisher : FT Press

ISBN 10 : 0130293504
ISBN 13 : 9780130293503

Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to ..

Reality Marketing Revolution

Pub Date : 2008-08-01 | Author : Eric Keiles | Publisher :

ISBN 10 : 0980211824
ISBN 13 : 9780980211825

For decades, small business owners, entrepreneurs, and marketers followed the advice of traditional ad agencies. But mass advertising like radio, TV, and billboards never really fi..

The Marketing Revolution In Politics

Pub Date : 2016-01-08 | Author : Bruce I. Newman | Publisher : University of Toronto Press

ISBN 10 : 9781442647992
ISBN 13 : 144264799X

In 2008, Barack Obama's presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it aga..

The Definitive Guide To Entertainment Marketing

Pub Date : 2013 | Author : Al Lieberman | Publisher : Pearson Education

ISBN 10 : 9780133092080
ISBN 13 : 0133092089

Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful ..

The Visual Marketing Revolution

Pub Date : 2013-05-08 | Author : Stephanie Diamond | Publisher : Que Publishing

ISBN 10 : 9780133259674
ISBN 13 : 0133259676

Get Straight to Your Customer’s Mind, Heart, Buy Button…Visually! Skip past the filters: jump straight into your customer’s powerful visual instinct, where 83% of all human l..

Content Marketing Revolution

Pub Date : 2015-08-18 | Author : Dane Brookes | Publisher :

ISBN 10 : 0993369707
ISBN 13 : 9780993369704

Content Marketing Revolution boldly guides you through five proven steps that will help your business to attract more customers, close more sales and excite brand loyalty. Whether ..